In early June 2018, Ernst-Jan was confronted with yet another news item about the plastic waste problem. This time a pilot whale was the victim. Washed up on a beach in Thailand with no less than 8 kilos of plastic in his stomach!
At the time, he was on vacation on Samos. Here he became aware that this is not so much of a problem in Thailand alone… he noticed that plastic waste was everywhere in the streets of Samos. A few days later, on June 5, 2018, it was World Environment Day. That was the sign on the wall for him: I have to do something with this. With the purchase of your favorite NoMorePlastic shopper you support charity.
25% of the NoMorePlastic proceeds are donated to the Plastic Soup Foundation. The Plastic Soup Foundation continuously generates attention for plastic pollution, provides education about the problem and encourages solutions to combat the plastic soup at source.